I have spotted a lot of different entrepreneurial ideas and new ways of digital marketing online over the past months, some of which have been mentioned in Springwise while others remain tagged in my delicious account. Here is the latest spotting published on Springwise this week Whoisrichme. Click the previous link or picture to see the spotting in Springwise.
MarketingTalks presentations are now being added to the previous MarketingTalks Material page by my student Carlos Kynäslhahti. Below you can see Stephen Lee Muxlim COO first presentation. More of Steves presentation can be seen from the link above and Carlos will add the other presenters videos soon.
Slush was a worthwhile event to attend, at least for the day I attended. There were some organisational difficulties and some of the presentations were not top notch but overall it was a successful event and great to see it happening in Helsinki.
The morning opened for me with the warm up and open mic which were presented eagerly and got people chatting. I left this after a while as there was beginning to be repetition among some of the presenters.
Pitching (to attempt to sell or win approval for; promote; advertise)
I headed up to see the startups pitching (IBP Clinic) which was a good learning experience. A team of panelists reviewed the seven minute pitches and gave the startups feedback from presentation technique to questioning business model and revenue generation. In fairness the presentations techniques actually better than I expected but time and time again both the audience and panelists were left wondering what was the concept or product that was being pitched. Pitching is not something I am so familiar with but some essentials that were noted time and time again as being missing were:
Short introduction but not a long introduction to team members etc (this left at the end and mentioned briefly)
Highlighting the problem that the product or service was going to solve
Detailing exactly what the product or service is (particularly using graphics)
Detailing the target market and providing real quantitative analysis
Competition and how you are differentiated from them e.g. USP
Detailing success to date
Staying within the 7 minutes
Presentation techniques
Presenting to the audience (some interaction good but don’t over do it as it takes time away from the pitch)
Using a remote
Clear precise analysis (avoid speeding)
Graphics to help the presentation but also key data
Not going on the offensive when feedback is offered
Overall it was highlighted that the presenters should follow pitching guidelines as linked on venture capital companies’ sites.
Some pitching Links
Slush Helsinki starts tomorrow and provides the opportunity to get up close and personal to some of the newest Finnish Startups.
Slush is free for students, so if you have no classes and are interested in entrepreneurship and in particular digital startups, you should join up. I will be there on Tuesday 3rd.
At Slush Helsinki we will provide you with a perfectly safe, guided tour to this amazing, cold and dark habitat of cool new startups. All our guides are natives of the area and have gone through extensive, annual slush experiences. And in our “the slush made me do it” sessions you will hear from the founders of some the biggest businesses to come out of the slush. And let’s not forget about the slush fund…
Cold. Dark. Slush on the ground. Cool new startups at Kaapeli.
As part of the Metropolia marketing lecturers team I am working with a colleague to organise a Digital Marketing seminar. As the marketing team will be running further seminars I thought it a good idea to promote the digital marketing seminar digitally and use the site to promote further seminars.
Developed using the simple and efficient pages of www.edicy.com the site is now up an running. The really efficient thing about edicy pages is the quick ability to link to Google Analytics and view site statistics. Remember that measuring your statistics lets you know how successful you are at receiving traffic, but without a goal for your site then you are falling into the numbers trap.
And the site is: www.marketingtalks.edicypages.com
If you are interested in entrepreneurship whether it be digital or not why not meet up with entrepreneurs at Open Coffee Helsinki.
The web page gives a powerful intro “OpenCoffee Club is an initiative started in London by Saul Klein of Index Ventures, and has now landed in Helsinki.
OpenCoffee Club is a simple but powerful idea – have a fixed time and place where entrepreneurs, investors, developers and visionaries interested in startups can get together in a truly informal setting to meet, chat and make connections.
Come enjoy the relaxed atmosphere and meet other entrepreneurs and investors, swap business cards and watch your personal business directory grow!”
The next meeting is on Thursday 24th of September @18:30, Bistro Nolla, Pohjoinen Rautatienkatu 21 Helsinki
The plans have been in place for some time to bring Metropolia International School’s web pages into and beyond web 2.0. Marko Korkeakoski, the Director of International Degree Programmes did a great job setting up the web pages and making them really straightforward and clear, now the plan is to try to keep the simple logical format but add more interactive content.
A team of students will be selected to assist in the further development of the site and ongoing initiatives.
Some areas we want to include:
A community element to the pages (Facebook fans page link, Twitter, marketing team site developing blog, students’ blogs, events information etc)
Competitions
Newsletter
More information for foreign exchange students
More information for prospective students
As per any webpage, budget constraints and technological know how may limit us somewhat but we shall endevour to do our best. At the moment I am contacting some of our students from previous years for their opinions. If you have a good ideas on how we can improve the site please do let me know.










