As part of my plan to add more to my blog besides my latest entrepreneurial spottings and details of my work and interests I thought I would start with my students assignment of my digital marketing course.
Currently in My Digital Marketing Course my student teams are taking part in Google Online Marketing Challenge (GOMC). Google’s explanation of GOMC in their own words:
The Google Online Marketing Challenge (GOMC) is an exciting opportunity for students to experience online marketing and creating online marketing campaigns using Google AdWords & Google+. As well, students and their professors can win great prizes. Over 50,000 students from almost 100 countries have participated in past years.
With a US$250 budget provided by Google, students develop an online advertising strategy for a real business or non-profit organization that has not used AdWords in the last six months. The global winners and their professor receive a trip to the Google Headquarters in Mountain View, California to meet with the AdWords team. Regional winners and their professor receive a trip to a regional Google office.
Students have been excited at the outset to try out their digital marketing skills and have been working hard on their AdWords campaigns. The excitement has been tempered at times by the hard task of selecting appropriate keywords and trying to understand how to get a better Click Through Rate CTR, how to maximise the budget as well as a returning a strong ROI. Teams also have to meet with and discuss their proposals with real life client companies a number of which are internet startups. Client companies in turn are monitoring their website traffic and Google Analytics accounts to see if the adverts are resulting in increased traffic and use or purchase of their products and services. We have been working in class using Google AdWords but since this is the first full class to try out GOMC (I had one team take part last year) we have still been covering other digital marketing lessons and practice and I have not covered all aspects of Google AdWords in full detail.
The plan is to use the experience of this year’s group to aid the teaching of the course next year as well as take feedback and decide if more class time needs to go toward GOMC and less on other digital marketing lessons. I will update shortly on the class progress and students experiences.
As said in my last post, I have a few spottings lined up in Springwise and now a second spotting has appeared hot on the heels of my recent Scoopshot spotting. This time the spotting is across the water in Estonia. As per usual click the image to go to the original spotting.
App lets consumers wait in line remotely
No one likes to wait in line, well now you don’t have to, Qminderoffers a smartphone app that lets consumers wait in line remotely for just about any kind of service.
Now in beta, Estonian Qminder is a queue management system that spares consumers the need to wait in line in person, not just at hospitals and doctor’s offices, but also at banks, restaurants and stores. Consumers begin by downloading the smartphone application, which is compatible with iPhone and iPad as well as Android and Nokia devices. Once that’s done, they can “take a number” remotely, which marks their place in the virtual queue. In return, Qminder estimates how long the wait promises to be and sends a notification when the user’s turn approaches. For venue owners, the app can be used to determine when peak hours are occurring, enabling managers to better schedule extra staff. The app can also be set up to work with existing queue systems, or using a web service.
Qminder recently won the Garage48 hackathon event in Tartu. Service businesses around the globe: one to try out on your own time-strapped clientele?
Something not mentioned and perhaps not part of Qminder’s plans but one to think about. Selling your place in the queue hmmmm!
Spotted by: John Greene
I have spottings approved by Springwise for some time now, which hopefully should start appearing soon. Here is one I spotted some time ago which appeared in Springwise today. Click the pic to go to the original spotting.
App powers crowdsourced global news photography
Scoopshot is a mobile platform enabling global crowdsourced photojournalism.
Now, in Finland, a crowdsourced photography app called Scoopshotenables photographers to choose what to charge for their pictures, create professional portfolios, and receive global coverage.
Anyone can download the Scoopshot app for free to their iPhone or Android device and begin using the service by taking photos of newsworthy scenes. They can then price their photos — EUR 29 is a typical price for a news photograph worth publishing — and post them on Scoopshot along with a sentence to explain the story. Journalists seeking photos can either set location-specific assignments, or search for photos to accompany stories by location, keywords or International Press Telecommunications Council (IPTC) category. Scoopshot ensures all photos on the site are fresh by removing them after 48 hours. Photographers are sent a notice to their phone if their photos are purchased, and can then transfer money earned directly to their bank account.
Freelance photographers can also create a portfolio of nine images, which are accessible to media organizations around the world, and can promote themselves using feedback from previous buyers. Scoopshot organize the publishing rights and payment, which removes the hassle for journalists and enables them to access quality images at low cost from photographers around the world. A free 48 hour trial is currently available, during which time users can browse the Scoopshot photo stream and try out the Scoopshot features.
Sourcing photos for news stories abroad can be costly and complicated, and Scoopshot seems to offer a much needed helping hand.
Spotted by: John Greene
My latest Springwise spotting comes from the entrepreneurial Kristoffer Lawson aka The Travelling Salesman who has made a number of inspirational guest appearances in my courses in Metropolia Business School. Kristoffer has together with his team launched a new company called Holvi.
Billed as “a revolutionary netbanking service for creative projects and group activities,” Finnish Holvi aims to serve such users with a raft of business-oriented functions. Kristoffer has noted on Holvi’s twitter account @HolviCom as regards the Springwise spotting that (though we don’t currently do small businesses — only fun projects + activity groups).
New from the founders of Scred — which I spotted and Springwise reviewed back in 2009 — Holvi aims to give small teams a better understanding of how their money is spent and received. Users can create a budget for their activities and see a graphical report of everything happening in real time, for instance. They can also build income by selling tickets and t-shirts, for example, and then see their bookkeeping updated in real time. Expense claims can be received, fully tagged and categorized, and photos of receipts can even be uploaded directly to the site. Meanwhile, users can pay bills as they would with any internet bank; every payment is tagged and automatically updated to their budget reports.
Holvi is currently in closed pilot testing. Interested users, however, can apply for early access on the site.
As usual view the original Springwise spotting by clicking the image above.