Monetizing Online Education
A Springwise spotting and a topic closer to home. Education is increasingly going online as schools look to take advantage of web 2.0+. There are of course benefits of using online tools to assist courses and students knowledge; however whether a fully online course really provides the benefits of actually attending a course is something I doubt particularly for undergraduates with limited work experience. I am constantly looking to see if my students can benefit from various online tools, particularly as I am teaching Digital Marketing and even in class one is reminded of the prevalence of Facebook etc in students’ lives. Using online tools in courses without any objective or strategy is poor on the teachers’ behalf but teachers like others (companies using social media) are tempted by the view that simply using online tools is innovative and educational, unfortunately this is not true. Students are also struggling at time to understand the benefits of online tools for education or fail to make the connection as to how online tools can be utilised for business/education and this is where we as teachers need to step in and provide salient examples and explanation.
Supercool School is one of the latest education platform that lets anyone create and monetize an online school of their very own. Obviously this idea could be detrimental in the wrong hands but many people have skills in areas that could be taught and benefit a wide audience. Perhaps I will set up my own online courses and make a fortune but perhaps my current students might not share my own valuation of my monetizing skills 😉
Click the picture below to see the Springwise Spot