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Finnish Netcycler: Creates Swapping of Articles Marketplace Online

February 3, 2011

Apologies I have not been great at updating my blog lately. A lot on and a lot more to do. I have also been writing a few articles for my school’s student developed blog while the new student group gets up to speed Metropoliablog.  The plan at some stage is to do a recap on projects that I assisted or developed at the end of 2010. In the meantime here again is an example of Finnish entrepreneurship that I had spotted in Springwise. They did take their time publishing this one since I first spotted it in February 2010.  Click the picture to see the orginal spotting.

Marketplace creates ‘trade rings’ for group swaps

Finnish Netcycler, which opens up swaps to “trade rings” involving multiple people and unevenly matched goods.

Netcycler is a service for giving away and acquiring secondhand goods without exchanging any cash. To participate, users list what they’d like to give away, along with something they’d like to get in return. Those “wishes,” as the site calls them, needn’t match the commercial value of the items being given away. Using a unique matching technology, Netcycler then sets up “trade rings” that can include multiple people whereby each gets a wished-for item and is able to get rid of something too. Each resulting swap is different as a result; one, for example, might include an MP3 player, children’s clothing and a bookshelf — not equivalent in commercial value, perhaps, but evenly matched in satisfying the wishes of the participating users. Swaps on Netcycler are free; the company’s revenue comes from additional services, such as an integrated shipping option.

Netcycler currently operates sites in Finland and Germany, with a UK version now in closed beta.


Spotted by: John Greene

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