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Crowd-curated fashion site features items hand-picked by users

February 7, 2011

A spotting from outside Finland for a change that I had published in Springwise Click on the pic to see the original spotting.

Netherlands-based Fashiolista displays numerous items that have been hand-picked and submitted by regular users using a special “love” button. A million items are “loved” by users in that way on the free site each month, according to a report on VentureBeat, amounting to what’s essentially a community-curated fashion selection. With users in more than 100 countries, Fashiolista also lets regular users follow each others’ votes for a constantly updated dose of inspiration. An iPhone app is available as well from the site, which recently drew a USD 500,000 seed investment from Skype cofounder Niklas Zennström.

Advertising and affiliate fees are at the heart of Fashiolista’s business model; premium accounts, contest sponsorships and specially featured items are all among the site’s opportunities for participating businesses.


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