Google Online Marketing Challenge a tool for Education
As part of my plan to add more to my blog besides my latest entrepreneurial spottings and details of my work and interests I thought I would start with my students assignment of my digital marketing course.
Currently in My Digital Marketing Course my student teams are taking part in Google Online Marketing Challenge (GOMC). Google’s explanation of GOMC in their own words:
The Google Online Marketing Challenge (GOMC) is an exciting opportunity for students to experience online marketing and creating online marketing campaigns using Google AdWords & Google+. As well, students and their professors can win great prizes. Over 50,000 students from almost 100 countries have participated in past years.
With a US$250 budget provided by Google, students develop an online advertising strategy for a real business or non-profit organization that has not used AdWords in the last six months. The global winners and their professor receive a trip to the Google Headquarters in Mountain View, California to meet with the AdWords team. Regional winners and their professor receive a trip to a regional Google office.
Students have been excited at the outset to try out their digital marketing skills and have been working hard on their AdWords campaigns. The excitement has been tempered at times by the hard task of selecting appropriate keywords and trying to understand how to get a better Click Through Rate CTR, how to maximise the budget as well as a returning a strong ROI. Teams also have to meet with and discuss their proposals with real life client companies a number of which are internet startups. Client companies in turn are monitoring their website traffic and Google Analytics accounts to see if the adverts are resulting in increased traffic and use or purchase of their products and services. We have been working in class using Google AdWords but since this is the first full class to try out GOMC (I had one team take part last year) we have still been covering other digital marketing lessons and practice and I have not covered all aspects of Google AdWords in full detail.
The plan is to use the experience of this year’s group to aid the teaching of the course next year as well as take feedback and decide if more class time needs to go toward GOMC and less on other digital marketing lessons. I will update shortly on the class progress and students experiences.